ABOUT US
Instruction Manual for a Small Planet
Throwing stones into the water. Making balls of river mud and watching them drip onto the grass. Chasing after the simple, innocent life we once had. Playing, floating, swimming naked just because we can. Flying. Plunging. Not asking why—but rather, why not. Building bonfires, sleeping under the open sky, slowing down. Be part of the earth. Feel the wind on your face. Come and go with the tide—with the Tide. Go to places where no one goes. Explore, see with your own eyes. Open your eyes wide. Stay, cultivate, put your mind to work. Look for great stories in small things. Follow the instruction manual for living on a small planet. Share true stories of real people, of primitives—like us. See beyond prejudice, hold onto all the memories of the world. Feel a voracious appetite for the world. Sin. Realize we’re wrong about the other side of the world. Be active and an activist and accept the absurd. Preserve. Live more within the same lifespan. Have no destination. Live slowly. Be born every day. Be a child. Make mistakes. Learn from chimpanzees. Not all journeys will be beautiful. Not all landscapes will be breathtaking. Not all moments will be memorable. Not all questions will be answered. Know someone or a place deeply—even if it’s our own Walden Pond. Kitato
The project
Primitiva out of a desire to take the time to look at the world, reclaiming space for stories that linger, that listen and reveal. More than just a travel magazine, it is an invitation to slow down and understand what is truly human—and, therefore, primitive—in every journey. Published in print twice a year, the magazine was conceived as a collector’s item, meant to be kept, reread, and experienced as a place of resistance and preservation of memory against the noise of information overload.
We are an independent publishing project where narratives blend the contemplation of the attentive gaze with the urgency of global transformations. From traditions to adventure sports, through unique photographic projects, Primitiva humanity through less obvious destinations and stories that truly matter. It is a space for listening that reveals the world as it is, valuing the depth and authenticity of every encounter.
Owned by the Primitiva Cultural Association, a non-profit organization, the magazine is supported by patrons who share its vision of sustainability and awareness.
TEAM
CREDITS
Aurélio Moreira – Proofreader
Rafael Pereira – Design
Printing – Norprint
Paper – Fedrigoni Arena Natural Rough
Typefaces – Pangram Pangram Foundry / Letra Mono
CREATIVE SERVICES
Content creation
Photography
Video
Branded content
Copywriting
STORES
Aveiro
Pela Estrada Fora
Braga
Centésima Página
Covilhã
A Tentadora
Guimarães
Livraria Ideal
Cor de Tangerina
Rimas e Tabuadas
Lisboa
Ler Devagar
Palavra de Viajante
Casa do Comum
Under the Cover
Matosinhos
Zumbido
Ponta Delgada
Letras Lavadas
Porto
Matéria-Prima
Flaneur
Poetria
Viana do Castelo
Casulo – Cocoon
Oficina com Pinta
Vila Real
Traga-Mundos






